Selling a Holiday Let in Chester or North Wales | Expert Guide

Selling a holiday let property comes with unique considerations. Whether your income property is based in Chester, nestled in the Welsh countryside, or on the Wirral coast, it's essential to approach the sale with a strategy that highlights both lifestyle appeal and income potential.

With the rise of staycations across the UK, buyers are increasingly looking for properties with short-let potential. At SOLM Property, we specialise in presenting holiday lets to both lifestyle buyers and investors.

What Makes a Holiday Let Attractive to Buyers?

• Proven rental income: Buyers want to see reliable returns. Provide occupancy rates, profit and loss accounts, and details of repeat bookings.

• Prime location: Proximity to popular tourist spots—like Chester city centre, Snowdonia National Park, or Wirral's beaches—increases value.

• Flexibility of use: Buyers often seek a property they can enjoy personally as well as let out.

How to Market Your Holiday Let Effectively

• Highlight income potential: Include rental figures and occupancy trends in your property description.

• Use lifestyle imagery: Showcase the surrounding area as well as the interior to appeal emotionally.

• Tailor to different buyer types: Investors and lifestyle buyers look for different things. We help you position your property for both.

At SOLM Property, we regularly sell properties with holiday lets and understand how to market their full potential.